Entrepreneurs

Published on April 19th, 2021 | by David Jackson

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3 Tips For Designing Your Next Set Of Business Cards

If you think that businesses cards aren’t a vital part of entrepreneurship anymore, you’re sadly mistaken. While there are more modern ways to get your information into someone’s hands, nothing can replace the act of handing someone a business card and instantly being taken seriously. 

So if you don’t already have business cards or you’re ready to update your old business cards, here are three tips for designing your next set of business cards. 

Do Something To Make Your Card Stand Out

Because every business and professional likely has or has had business cards at one point or another, it can be hard to know how you can make your business card stand out in a positive way.

To help you with this, the staff of Entrepreneur.com recommends getting a little creative with your cards without hopping over the line to unprofessionalism. To do this, you may want to consider having your card shaped a little differently than the traditional rectangle. As long as it makes sense with your business, having a slightly different shape to your card could help it stand out. Also, by choosing a more textured paper or having embossing or shiny print, this could also be a great way to add some appeal in an unique yet appropriate way. 

Embrace White Space

While there isn’t a lot of real estate on a small business card, Tim Parker, a contributor to BusinessKnowHow.com, shares that you need to be sure that your card has ample amounts of white space in order to be most effective. 

By having a good amount of white space on your business card, it will make the information you do include much easier for people to see. And when someone can easily see and understand the information you’re presenting to them on your business card, there’s a greater chance that they’ll act on that information and reach out to you in the future. 

Include Some Type Of Call To Action

If you have space for this, Alyssa Gregory, a contributor to The Balance Small Business, shares that you might want to consider including some type of call to action on your business card. This could include something like an offer of a discount, a tip to help them in the future, or just a statement to give you a call or send you an email if they have any questions. Showing that you’d love to continue your conversation with them at a later date can really go a long way. 

If you’re ready to update or upgrade your business cards so that they can move with you into the future of your business or professional life, consider using the tips mentioned above to help you learn how this can be done. 


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