Entrepreneurs 5 Different Marketing Strategies to Try Out in 2021

Published on June 7th, 2021 | by David Jackson

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5 Different Marketing Strategies to Try Out in 2021

Now that we find ourselves in 2021, marketing techniques have evolved considerably. And believe it or not, even though digital marketing is one of the most popular methods, there’s still great value in sending out printed marketing materials.

If you’re hoping to expand your business and reach the maximum amount of leads possible, then take a look at some of the best marketing strategies to try out this year.

Billboards

Guess what— billboards are still a thing! If you have the budget, you might want to consider paying for a billboard in a busy area. Statistics show that Americans spend an average of three hours a day in their car. Oftentimes people are stuck in traffic, and their eyes wander to the first sign. So, if you manage to get a prime real estate billboard with your ad on it, it can make a significant difference in your sales. Nowadays, there are even digital billboards that cost a fraction of the price because there are less labor and materials involved.

SEO

SEO is a strategy that involves getting your company’s website at the top of Google search results. Since over 50% of consumers search for a product or service online, you want to make sure that you’re using the right techniques, so your business appears first.

While there are many different SEO strategies out there, perhaps the one to familiarize yourself with first is keywords. Make sure that your website is optimized with SEO keywords within your industry so that you appear when people do a search for your line of work.

Influencer Marketing

Once upon a time, people used to pay celebrities to endorse their product, and now people pay influencers. Welcome to the era of Instagram!  Influencers are people who have a large social media outreach and are willing to accept payment for mentioning your product or service. The right collaboration can considerably increase your visibility and increase your brands’ credibility.

Email Newsletters

Never forget that email is still an incredibly valuable tool. Sending out an email newsletter is a great way to share valuable content that makes people want to learn more about who you are. When creating an email newsletter, it’s important that you track its success. There’s no way to know if it’s performing as well as you would like it to unless you track your performance metrics like click rates.

Blogging

Blogging is one of the most lead-generating forms of marketing out there. If you manage to create a blog that has a loyal following, you won’t just appear higher in Google search results, but you’ll establish your authority in your industry.

By trying out a few of these marketing strategies and measuring your results, you should stay ahead of the marketing curve and beat the competition!


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