Published on January 18th, 2016 | by Chad T.0
Andrew Dorko – Founder of Total Marketing Concepts
Andrew Dorko Jr. is the founder and chairman of Total Marketing Concepts.
How did you get started in your career?
I actually started out working for the Yellow Pages, where I learned a lot of the things I would end up using at Total Marketing Concepts. Working there instilled a lot of principals of business that are usually seen as fundamental, in addition to exposing me to the realm of direct sales and customer service. Once I had a real grasp of the business ideas that I had become familiar with, I decided to try something a little different. I was starting to notice that telecommunication companies weren’t maximizing their opportunities to offer sales and marketing solutions that many companies are looking for, in addition to the inbound / outbound marketing. When that became clear to me, I decided to start a company that combined the best of both worlds, but was professionally capable of executing each task at a high level.
What do you wish you knew before starting your business?
Right off the bat, I wish I would have known how important it is to let the talent you surrounded yourself with actually help you! Everyone knows that your business success is truly derived from your businesses talent, as well as how your team deals with customer interaction. I wanted customer service to be a top priority, but I also needed to learn to let the professionals do their jobs and make sure that I am focusing on what I do best.
Describe a typical day?
I come in and make sure everything is running well. I try to make sure that the second I touch a task, I don’t put it down until I am done. I try to stay as efficient as possible when it comes to overseeing the day-to-day company operations. I give myself the necessary time to evaluate the current business and look at other potential business ventures.
How do you find inspiration?
I find inspiration through my team. I know, it sounds cliché or corny, but you give and take from those you surround yourself with. I put them in a place to be great and ultimately do a great job. So, when I see them working hard and trying to find new ways to innovate etc., I then am enticed to do the same. Seeing our staff going above and beyond for our clients because they genuinely want to, really does inspire me!
Have any advice for others out there?
Besides making sure to have the best team in place, you have to be passionate about your business ventures. I’ve seen so many people try and fail to start their own companies because they thought it would work. Sure, there should be a level of “practicality” when it comes to starting your own company, but if you don’t truly care about what you are doing, then when things go south, the desire to go on will diminish.