Published on July 6th, 2020 | by David Jackson


How To Improve Your Marketing Presentation Skills

If you have not had a lot of experience with giving speeches at marketing conferences, you might be interested in learning how to improve your public speaking skills. The ability to address an audience is very handy for company heads, and for employees in a management position, or aspiring to be promoted to a management position. It can also come in handy a lot of other times in your personal and professional life. The problem is most people are so afraid of standing at a podium and addressing a group of people that they have never tried to improve their skill, they merely tried to avoid the possibility.

There was a time when public speaking was taught in schools across the country. Today, public speaking benefits have been grossly overlooked and replaced with computer skills. Knowledge of computer systems and how they function is very important to know, but marketing managers should also be instructed on how to speak in public, especially if you want to be seen as a top marketing expert. We all do have times when we must interact with our peers, and knowing how to communicate verbally with a large group of people is a plus.

If you have progressed in your marketing career without the benefit of going to public speaking training so that you can share your thoughts on the latest digital marketing tips, then it is time you learn some skills to help you. You must learn first of all to enunciate your words correctly. No one likes to listen to a speaker that seems to be mumbling or just does not say the words clear enough for them to understand. So practice speaking your words in a loud, clear voice, and enunciate each syllable correctly.

Practice deep breathing exercises so that you can calm your nerves before you approach the podium. There are many such exercises that will allow you to learn to slow your breathing, and to create a sense of calm inside your body. When you are calm then you can speak more clearly, and be better understood.

Consider taking a course on how to speak in public at a local college, or sometimes these classes can be found at civic centers, and even some local high schools offer them. You can find speech training online that will help you to learn all the basic skills you will need to give a successful speech.

One of the most important skills you will need to learn is how to connect with your audience, and how to engage the audience. According to, when you can connect on a personal or a professional level with the group of people you are talking to, they will listen more closely to what you have to say, and you will feel more at ease with them. Always start your speaking happy wheels demo engagement with an address that allows you and your audience to forge this bond.

You have more than likely been told that you should open with a joke when you are about to speak. The reason behind that is simple; humor causes people to connect, or become bonded with a common element. So breaking the ice with a joke is a good way to make your crowd relax, and to make you relax as well. You can even try the humorous, but truthful confession about you being so nervous. The fact that over 90% of your audience will be able to understand how nerve racking speaking in public is will instantly give you and them something in common.

You have probably spent hours every evening for a week memorizing a speech you had to give. The result was you giving a frigid speech that sounded forced, and unnaturally, and if you were trying to gain the confidence of your audience that surely did not do it. You do need to be well educated on your subject, because when you sound confident in your knowledge people listen more closely. You also want to practice, and write yourself down some topic pointers, or an outline, but never memorize the speech word for word.

Speaking in public should come as easy to us as speaking to our friends and family, it will once we set aside our fears, and embrace the opportunity.

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