Published on April 10th, 2018 | by Brandon H


Krystal Perkins

The road to self-improvement begins with somebody recognizing their areas of deficiencies. However, this is a somewhat complicated step for many individuals as it is hard to accept one’s flaws in an unbiased manner. But, considering the evolution of Krystal Perkins‘ strategizing skills, it is very easy to deduce how anyone can indeed revamp their characteristics and become an expert in an area that may not have been their strong suit. Perkins is a marketer who used to struggle with creating strategies. Nowadays, on the other hand, she works as a senior strategist while also doing an abundance of work to help orphans, female students, and indigenous Australian communities.

What are your favorite books?

I have a few different ones that I can try and rank which, hopefully, will give the readers an idea of how I feel about each of them. The majority of the books that I entertain are not related to my job as I like to read for fun and as a way to take a quick slip from the reality. Thus, my first favorite book is “The Great Gatsby” by Scott Fitzgerald. Although most people know this story through a popular movie where the main character was portrayed by Leonardo DiCaprio, I found the book to offer a lot more insight and interesting ideas.

My second favorite book is “Anna Karenina” by Leo Tolstoy. It is a great read for someone who has been influenced by the western culture yet wants to know more about the way that things run on the Russian side of the globe. And lastly, the book that I have read more times than I would like to admit is “Great Expectations” by Charles Dickens. I highly recommend all three of them to everyone!

What’s your favorite type of food?

I always enjoy eating MedditerannSean food. Although many people share this passion of mine, I have to say that Indonesia is not on that list. The meals that are made here are generally on the spicy side and can be nearly impossible to eat due to heat. Nevertheless, I have been building my tolerance up, and I can foresee myself taking on some eating challenges shortly.

Describe your typical day.

Usually, I am up by 6:30 in the morning as my first alarm has already gone off twice by then. After getting up, I spend about 30 minutes doing morning yoga that helps me maintain flexibility. It also helps me eat my breakfast a lot faster since yoga can get you hungry. I tend to make it to the office by 9 AM on most days, and if not, it is usually due to some traffic jams caused by random accidents. As far as my work while I am inside of the office, it is practically impossible to give a typical overview since nothing ever happens more than once. I have days where I have ten client meetings or constant follow-ups. Then again, there are days when I sit in front of the computer screen and complete paperwork needed for certain engagements. So, the best way to put it is to say that my typical day will involve a good amount of atypical work!

What is your favorite thing about working in your industry?

I love having the freedom to utilize my creativity to increase sales. I mean, how many jobs out there will let someone come up with unique branding ideas that can involve anything from mini promotions to full-length commercials? Also, having the work-life balance that allows me to work with ANZA Jakarta school program and sponsor female students, help Indonesian orphans, and promote growth in underdeveloped Australian communities is another reason why I love my job.

What’s your biggest pet peeve?

People who show no regard for one’s time and do not like putting in the necessary effort to achieve a goal. After working with hundreds of people over the course of my career, I learned that there are two types of employees. The first kind includes individuals whose goal is to surpass their supervisors by achieving excellent results through diligent effort. The second group, on the other hand, are those people who have no interest in anything that they are doing as their dream job is something completely unrelated to their current employment. Nowadays, I try to be as transparent as possible as I still have hopes of stepping on the political scene. One day, I want to further aid the socio-political movement and growth of Aboriginal Australians that my family has fought for during the past 50 years.


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