Published on January 11th, 2017 | by Brandon H


J.J. Hebert – MindStir Media Owner

New England native J.J. Hebert launched MindStir Media back in 2009, after the successful release of his bestselling book, Unconventional. He uses the MindStir Media platform to mentor authors and provide top-notch book publishing services. He’s helped thousands of aspiring authors throughout the years via his consultations, publishing services, and blogs. The Good Men Project, a popular website that examines what it means to be a good man in today’s society, called J.J. the “Self-Publishing Guru,” and the name stuck. With the help of his professional publishing team — including illustrators, editors, book designers, and project managers — Hebert and Mindstir Media have assisted in publishing over 400 titles in most book genres.


1. What are your favorite books and why? 

One of the books that got me started as a writer was Harry Potter. J. K. Rowling, its author, does a wonderful job weaving a fantastical story mixed with mystery and intrigue. She really inspired me to try my hand at writing. A lot of my earlier works were fantasy-based. Another one of my favorite books is On Writing by Stephen King. He’s probably one of the most prolific writers in the world, so it was a treat to read a book from him devoted solely to the craft of writing.


2. What’s your favorite film and why?

The Shawshank Redemption. The story is all about hope. It really inspired me to keep plugging away even when things weren’t going my way early on in my writing career. I kind of pictured myself as Andy Dufresne, the movie’s lead character. I think we all have walls around us, whether they are real or metaphorical, and we need to hold on to hope in order to push through those walls of life. This mindset has helped me tremendously with my writing career as well as MindStir Media.


3. What’s the best advice you ever received?

Years ago, I met Harmon Killebrew, a Hall of Fame baseball player. I was at Cooperstown and my friend asked him for some advice. He said, “Swing like hell in case you hit it.” That resonated with me. His statement relates to baseball, of course, but also life in general.


4. What’s your favorite thing about working in your industry?

That’s got to be finding an author through Mindstir Media who has never been published and then watching he or she grow and become published. Icing on the cake is when said author becomes successful in terms of books sales.


5. What did you learn from your biggest failure?

For my first book, I set out to write a fantasy novel. I wrote seven drafts of that book and was never able to get it published. At the time, that felt like failure. Looking back now, after having published a couple best sellers of my own, and also having launched and run MindStir Media, it’s obvious the first book was really just a stepping stone to something bigger. I used the experience to grow as a writer and a person.

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