Interviews Primitive Survivors

Published on March 10th, 2016 | by Chad T.


Charlie Deleon Guerrero – Primitive Survivors

Charlie Deleon Guerrero is a self-funded and self-taught entrepreneur. He has founded 3 companies, two of which have gone well and one that has flopped. He definitely has worked hard to accomplish all his goals and aspirations, not for just selfish reasons, but to provide the best life for his family. Charlie has been married for over 5 years now and has two kids, one boy and girl. Guerrero has gone through many hurdles in his career, some he thought were impossible to get over, but ultimately it only made him a stronger person. He lives to learn and grow. Recently, he launched Primitive Survivors, a company that sells outdoor gear.

Where were you born?

I was born in Guam, a South Pacific Island and moved to Oregon when I was about to turn 3.

What’s your favorite T.V. show?

I love Yukon Men! It’s amazing how they’re so creative and resourceful solely living off the Alaskan wilderness.

What do you wish you knew before starting a business?

No matter how hard you hustle you’ll always have things that need to get accomplished. Being a self-funded start up, you hustle from morning to night trying to get everything done in a day. That mindset is great for short term thinking, but once you start to look at the bigger picture, you’ll quickly realize that balancing your personal life and work life is crucial. At the end of the day, rarely can you say you accomplished everything on your to-do list. Today and tomorrow will always bring more things that needed to get done, sometimes it’s best if you walk away from it and come back to it tomorrow.

What’s your biggest accomplishment to date?

My biggest accomplishment to date would definitely be having kids. I’ve done extraordinary things in my career, but they all fall short in comparison to having and raising my kids.

What was your first job?

I worked for a family friend that owned a patio construction business. It was a small operation so I basically helped wherever I could.

About the Author

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