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Published on February 14th, 2022 | by David Jackson


The 5 Step Guide To Establishing A Real Estate Firm

You have probably worked as a real estate broker and are now considering starting your brokerage firm. You want to go in full force and increase your freedom and financial opportunity, but you don’t know where to start from. This article is for you.

Chris D Bentley is an award-winning Dallas real estate broker who has been reforming the industry. He started his firm with an excellent work ethic that has seen him voted D Magazine’s best realtor in 2017, 2018, 2019, and 2021. He shares several steps you need to take before calling yourself a broker-owner. 


  • Prepare Your Business Plan


You need to create and lay down your business plan, which will act as your game plan. This plan is what will make you focus on your goals. It will increase your clarity, create your marketing roadmap, grow your funding support, help to secure talent and provide structure. 

Writing your business plan would help define your mission statement, also called an executive summary. Next is to complete a SWOT analysis for your real estate strategy. Ensure you have specific goals for your real estate business and plan your marketing strategy. You can also establish metrics to measure your success and create a plan for generating leads. 


  • Establish Your Lead Generation Strategies


Now that you have your business plan in place, how will you accomplish them? It would help if you created processes that will aid you. You will need to define how you will use inbound and outbound lead generation strategies and specify processes for nurturing existing leads in your firm.

Your lead generation is what will expand your market audience, grow your following, and help you gather more customer reviews. Additionally, it will boost your revenue, generate business opportunities, and improve your lead quality.  


  • Get A License


The overall process, qualification, and costs of starting your brokerage firm might differ from state to state. However, acquiring a brokerage license is roughly the same in most states and essential. 

It would help if you had a real estate license before acquiring your brokerage license. You may be forced to pay some fees and pass your licensing exams, among other things that the authorities may ask you. 

Therefore, do your research on your state’s licensing requirement, complete any education requirements, and got an operating license that would propel you to your success. 


  • Maintain A Client-Centric Approach


Once you start to operate, commit to your clients. Maintaining a commitment to them will help you build trust with your clients. Did you know that establishing a brand reputation is vital in the early stages of any business? And doing that for your real estate brokerage firm will help you gain market share through repeat business and referrals. 


  • Build A Cooperative Team


An inclusive, forward-thinking team is essential in commercial real estate. Having the right talent can help you in problem-solving within your firm. Your brand culture needs to be your highest priority. 

Chris works with one of the most successful teams that have made his brokerage firm successful. 

For more tips on how to establish your real estate firm, you can connect to Chris on;

Website: https://chrisdbentley.com

Facebook: https://www.facebook.com/chris.d.bentley

Instagram: https://www.instagram.com/chrisdbentley/

YouTube: https://www.youtube.com/c/BentleyFineProperties

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